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Module 1 Introduction to Digital Marketing syllabus
- Understanding the Digital Marketing Landscape
- Evolution and Importance of Digital Marketing
- Digital Marketing vs. Traditional Marketing
- Key Digital Marketing Channels and Strategies
- Emerging Trends in Digital Marketing
Module 2 – Website Planning and Development
- Website Architecture and User Experience (UX)
- Content Management Systems (CMS) Overview
- Domain, Hosting, and Website Security
- Responsive Design and Mobile Optimization
- Website Analytics and Tracking
Module 3 – Search Engine Optimization (SEO)
- Fundamentals of SEO
- Keyword Research and Analysis
- On-Page Optimization Techniques
- Off-Page Optimization Strategies
- Technical SEO
- Local SEO and Google My Business
- SEO Analytics and Reporting
Module 4 – Pay-Per-Click (PPC) Advertising
- Introduction to PPC Advertising
- Google Ads: Campaign Setup and Management
- Keyword Selection and Ad Copywriting
- Bid Strategies and Ad Budgeting
- PPC Analytics and Performance Tracking
- PPC Optimization Techniques
- Remarketing and Display Advertising
- PPC Budget Management and ROI
- Bing Ads and Other PPC Platforms
- PPC Tools: Google Ads, Bing Ads, WordStream
Module 5 – Social Media Marketing
- Social Media Platforms Overview (Facebook, Instagram, Twitter, LinkedIn)
- Creating Effective Social Media Content
- Building and Engaging a Social Media Community
- Social Media Advertising and Targeting
- Google AdSense
- Social Media Analytics
- Social Media Management Tools – Sprout Social, Hootsuite, Buffer
- Influencer Collaboration and Partnerships
- Crisis Management and Reputation Building
Module 6 – Email Marketing
- Building an Email List and Segmentation
- Crafting Compelling Email Content
- Email Campaign Management and Automation
- Deliverability and A/B Testing
- Email Marketing Analytics
- Email Personalization and Dynamic Content
- Effective Email Design and Layout
- Regulations and Compliance
- Segment-Specific Campaigns
- Email Marketing Tools: Mailchimp, Constant Contact, HubSpot
Module 7 – Content Marketing
- Understanding Content Marketing Strategy Content Marketing Tools – WordPress, Canva, CoSchedule
- Creating High-Quality and Relevant Content
- Content Distribution and Promotion
- Guest Blogging and Influencer Outreach
- Content Marketing Analytics
- SEO and Content Optimization
- Content Calendar and Planning
- Repurposing and Content Recycling
- Content Marketing ROI and Measurement
- Visual Content and Design
Module 8 – Influencer Marketing
- Role of Influencers in Digital Marketing
- Identifying and Connecting with Influencers
- Negotiating and Managing Influencer Campaigns
- Measuring Influencer Marketing ROI
- Micro-Influencers and Niche Markets
- Influencer Guidelines and Disclosure
- Influencer Relationship Management
- Long-Term Influencer Partnerships
- Measuring Influencer Impact Beyond Metrics
Module 9 – Online Public Relations (PR)
- Digital PR vs. Traditional PR
- Building Online Brand Reputation
- Press Release Writing and Distribution
- Crisis Management in the Digital Age
- Social Media Crisis Management
- Media Outreach and Relationship Building
- Content Creation for PR
- Social Media Engagement for PR
- Measuring PR Impact and Effectiveness
- Influencer Collaboration for PR
Module 10 – Analytics and Data Interpretation
- Importance of Data in Digital Marketing
- Google Analytics Setup and Navigation
- Tracking Website Traffic and User Behavior
- Conversion Tracking and Goal Setting
- Data Interpretation and Reporting
- Attribution Models and Analysis
- Segmentation and Custom Reports
- E-commerce Analytics and ROI Measurement
- Heatmaps and User Experience Analysis
- Predictive Analytics and Future Trends
Module 11 – E-Commerce Marketing
- Introduction to E-Commerce Marketing
- Building and Optimizing E-Commerce Websites
- E-Commerce Business Models
- Creating an E-Commerce Strategy
- E-Commerce Website Design and User Experience
- Product Listings and Descriptions
- E-Commerce SEO and Keyword Optimization
- E-Commerce Content Marketing
- E-Commerce Email Marketing
- E-Commerce Paid Advertising
- E-Commerce Conversion Optimization
- Customer Retention and Loyalty Programs
- E-Commerce Analytics and Performance Measurement
Module 12 – Mobile Marketing
- Introduction to Mobile Marketing
- Mobile Consumer Behavior
- Mobile App Marketing
- Responsive Web Design
- SMS and MMS Marketing
- Mobile Advertising
- Mobile Search Optimization
- Mobile Social Media Marketing
- Mobile Email Marketing
- Mobile Payment Solutions
- App Engagement and Retention
- Measuring Mobile Marketing Performance
Module 13 – Video Marketing and Editing
- Introduction to Video Marketing
- Types of Marketing Videos
- Video Editing Software and Tools – Tools such as Adobe Premiere Pro, Final Cut Pro, and more.
- Storyboarding and Scriptwriting
- Shooting High-Quality Videos
- Video Editing Techniques
- Visual and Audio Enhancements
- Transitions and Effects
- Voiceovers and Narration
- Video Publishing and Distribution
- Video Analytics and Performance Measurement
- Live Streaming and Interactive Videos
Module 13 – Artificial Intelligence (AI) in Marketing
- Introduction to AI in Marketing
- Types of AI in Marketing
- Personalization and Customer Segmentation
- AI-Powered Chatbots and Virtual Assistants
- Data Analysis and Insights
- AI in Content Creation
- AI and Email Marketing
- AI and Social Media Marketing
- AI-Powered Advertising
- Ethical Considerations in AI Marketing
- Future of AI in Marketing